Photography by Alexander Bemis
Creative Direction & Styling by Claudia Saadeh
kill iconic presents the 'Heartless' collection for the Spring/Summer 2024 season, curated by Claudia Saadeh.
Inspired by the universal journey of love—its euphoric beginnings and heart-wrenching betrayals—'Heartless' transcends language and culture to encapsulate the raw emotions experienced in love and heartbreak. The collection speaks to the duality of human nature, inviting wearers to embrace both strength and fragility, as Claudia weaves together a story that celebrates resilience and the beauty found within vulnerability.
Accompanying the collection and stills campaign is an evocative 3-part short film that takes viewers on a journey through that experience. Shot in LA, in the Los Feliz hills, against a moody 70s backdrop with vibrant reds, silent, subtitled scenes are brought to life with synthy sounds and an irreverent spirit. The campaign captures the untamed essence of 'Heartless'—a visual and rebellious ode to the complexities of love and loss.
Through 'Heartless,' kill iconic continues its legacy of pushing boundaries in music and fashion, in the raw and unapologetic energy that defines post-hardcore, inviting followers to immerse themselves in its progressive world.